Short answer: an interior render at IAVisual starts at €250 per camera angle. That's the published price, and everything else hangs off it.
The longer answer is more useful, because "interior visualization" can mean one bathroom view for a planning meeting or a whole flat for a sales brochure, and those are very different invoices. Here's how I think about it, with the arithmetic shown.
Start with the unit: one camera angle
I price stills per camera angle, not per room and not per hour. A render is a view. Each view needs a composition, lighting, materials, styling, the render itself and some post-production, and that workload is about the same whether the room is 8 m² or 40 m². Square metres only matter to me for technical drawings, which are €5 per m².
So a small bathroom costs the same as a big living room.
People don't believe that until they see where the hours go, and once they do, the pricing stops looking arbitrary.
The machine part is the cheap part: a 4000 px interior finishes rendering in somewhere between ten minutes and half an hour. The hours are in the set-up. Building the model from your drawings, finding the camera that makes the room feel right, getting marble to look like marble instead of wet plastic. The spa bathroom study is a good example of one view where nearly all the time went into the stone and its reflections.
Four examples with the maths
These use the numbers on the architectural rendering prices page. Three or more renders get 10% off the render subtotal, drawings aren't discounted, and the minimum order is €200.
| Scope | Calculation | Total |
|---|---|---|
| Studio flat: living area and bathroom (2 views) | 2 × €250 | €500 |
| Two-bed flat: living/kitchen from two angles, bedroom, bathroom (4 views) | 4 × €250 = €1,000, minus 10% (€100) | €900 |
| The same flat plus a furniture plan for 60 m² | €900 + 60 × €5 (€300) | €1,200 |
| House launch set: 1 exterior and 3 interior views | €450 + 3 × €250 = €1,200, minus 10% (€120) | €1,080 |
Look at what the discount does. Going from two views to four doesn't double the price. The two extra views add €400, not €500. It's a modest saving, but it's real, and it's why I'd rather quote an image set together than one view at a time.
Adding an exterior changes the maths
Exteriors start at €450 per camera angle, almost double an interior, and that surprises people. The reason is dull. Outside, I'm building the house, the ground, the planting and the sky, and every one of those has to hold up at 4000 pixels. A room, at least, has four walls to hide behind.
It's why a launch set usually looks like the house example above: one exterior and a few interiors, not the other way round. The exterior is the image that does the selling (the one on the listing), so it earns the budget. See the exterior rendering services page if that's your case.
What you get for the €250
A camera-angle preview before anything expensive happens, the high-resolution final image, basic post-production, and two consolidated revision rounds. A first preview is normally targeted three business days after I have a complete brief. You get a written quote before I start, so there's no invoice that grows quietly in the background.
Design changes after you've approved a view are a separate conversation, and I'll say so before I touch anything.
Why I don't charge by the hour
Hourly pricing sounds fair. In practice it punishes the client for my mistakes and rewards slow work.
If I need nine hours because the first lighting setup was wrong, that's my problem, not yours. If I need four because the model you sent was clean and the brief was clear, you shouldn't pay for a number I made up in advance. A fixed price per view makes both of us look at the same thing: the image.
It also means you can compare quotes. Per-view numbers line up. Hourly estimates rarely do, because nobody agrees how many hours a kitchen takes.
Kitchens and bathrooms: same price, more detail
These two rooms hold the most small things people zoom in on. Taps, handles, tile joints, the edge of a worktop. The price per view doesn't change, but I do ask for tile and tap references up front, because guessing a finish is how you end up with a second revision round spent on a mixer tap.
Send product codes or links if you have them.
What pushes a quote up
The published prices cover a normal brief. These are the things that move it, roughly in the order I see them:
- Source files. A clean SketchUp, Revit or 3ds Max model is faster than a hand sketch with measurements in pencil.
- Scene complexity. Custom furniture, heavy styling and detailed landscaping outside the window all take longer.
- Revisions beyond the two included rounds.
- Deadline. Rush jobs are quoted individually.
Animation and very large scenes are separate quotes too. I won't pretend a walkthrough is just a stack of stills.
Where people overspend
The most common mistake I see is ordering views before deciding what the images are for. Last year a designer came to me with a three-room flat and a budget of about €500. They wanted six renders, every corner included, even the hallway. We talked it through and ended up with two strong views of the living space. The images did their job, which was getting a client sign-off, and nobody missed the hallway.
Another one: asking for a render of an empty room "just to see", when the real question is the colour of the sofa. A render answers one question well. Decide the question first, because it also decides the camera, the lighting and how much styling the scene needs, and those three things are where most of the production time goes.
Two views that sell the layout beat six that nobody opens.
What I'd actually budget
If you're an interior designer pitching a single room, I'd budget for two angles of the hero space and stop. That's €500, and it buys a wide view plus a closer one, which is enough for a client to picture living there.
If you're a developer selling off plan, I'd pick the three spaces buyers care about (living, kitchen, main bedroom), add the exterior, and take the set discount. If it's for planning, ask the planning officer what they need before you commission anything. I've seen a clear plan beat a pretty render more than once.
And use the preview stage properly. Look at the camera angle before the final render starts, not after. Changing a view at preview costs a message. Changing it afterwards costs a render.
How to get a quote you can trust
Send drawings (CAD or PDF plans), reference images, material notes or a model, plus the number of views you think you need. The estimator on the English home page gives a quick non-binding figure if you'd like one first, and the interior rendering services page lists what each project includes. You can also browse the portfolio to see what a finished view looks like at this price.
Not sure how many views you need? Tell me what the images are for.